Ahluwalia

 Ahluwalia

Combining her Nigerian-Indian heritage and London’s storage music scene, founder Priya Ahluwalia created Ahluwalia. Regardless of being comparatively new, the model is already making huge waves inside the style world. Priya attended The College of Westminster to check an MA in menswear and gained the celebrated H&M Design Award. In 2020, she was included within the Forbes 30 underneath 30 on the European Arts and Tradition Listing and gained the LVMH Prize, alongside seven different rising manufacturers. Ahluwalia can also be recognised as considered one of Matches Vogue’s Innovators and has obtained help from Gucci. 

Drawing affect from African and Indian textiles, Ahluwalia fuses fashionable shapes with conventional prints. Her modern, sustainable method to designing ensures that every one clothes are created out of deadstock materials, giving a brand new life to used textiles and eliminating pointless waste. Every assortment nods to nostalgia, whether or not it’s by means of swirling 70s patterns or classic athleisure silhouettes. Above all, Ahluwalia is quirky, cool and an exploration of what it means to be blended race. View the latest SS21 collection here.

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