Stress-free after a coaching session at The Gambia’s Independence Stadium in September, a gaggle of younger athletes watched TikTok movies of Senegalese-born star Khaby Lame, who at present has the second-biggest following of any account on the extensively widespread social media platform, at 111.8m.
Lame’s quick movies of comedy skits by which he satirises folks failing at seemingly straightforward on a regular basis duties had his viewers in stitches. The Senegalese social media star has helped propel TikTok’s fast development on the continent because the starting of the Covid-19 pandemic.
TikTok, created in 2016 by Chinese language firm ByteDance, grew to become the world’s most downloaded app in April 2020, with greater than 2bn downloads so far on Apple’s App Retailer or on Google Play. The most recent statistics launched by TikTok, in January 2021, present the platform had 689m month-to-month customers worldwide, with numbers anticipated to have grown quickly in the midst of the 12 months.